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April 10, 2017

So Aesthetics Don’t Really Matter?

Let’s take a look at an example. There is this company called Ling’s Cars. Their website is horrendous, but it’s definitely consistent with the rest of their straight up crazy marketing efforts. And judging by the numbers in the following video of Dragons’ Den, this ‘ugly branding’ is doing them just fine. But of course […]

Design, Marketing
April 10, 2017

The power of good design

Good design at Vitsœ Here at Vitsœ we stand for the inordinate power of good design in everything we do: designing thoughtfully, responsibly and intelligently for our company, our furniture and the many people who share a profound interest in all of our tomorrows. For over 50 years, Vitsœ has worked continuously with Dieter Rams. […]